Privacy Policy

1. Introduction
HappiDen owns and operates the website (the “site”), which is hosted in the United States. We want you, the visitor (“you” or “your”) to this site, to understand how we collect, use and share data about you. This Privacy Policy below identifies what information we collect, and for what purposes it is used.
We recognize the importance of our customers’ privacy. We believe that privacy is an issue of trust and strive to manage your personal information in a fair and respectful manner. This policy describes:
• How and why we collect your personal information
• How we use and safeguard your information
• When and with whom we share your information
• The choices you can make about how we collect, use, and share your information
2. Policy Scope
This Privacy Policy applies to customer information obtained by in connection with its operations in the United States and its territories.
3. Information We Collect
We collect personal information about you to deliver the products and services requested and to help improve your experience on We limit the amount of personal information collected to that required to support our specific purpose in requesting it. The following are some examples of the ways in which we may collect information from you:
A. Registration
We collect personal information from those of you who are qualified dental professionals who register to order products and services from During registration, you will be asked to submit your contact information (such as valid email address, name and title). Each of you, as a qualified dental professional, must have a valid HappiDen customer number in order to complete registration on
B. Ordering
We collect personal information (such as name, payment card information and ship-to address) from you to facilitate the ordering process.
C. Information Request Forms
We collect personal information from you (such as name, phone number, postal code and email) on information request forms.
D. Email Updates
We collect personal information (such as name and email address) from you to provide information about special promotions.
E. Log Files
When you visit, we collect the IP (“Internet Protocol”) address connected to your computer (or the proxy server you use to access the World Wide Web), your computer operating system, the type of browser you are using, mobile device operating system (if you are accessing using a mobile device), as well as the name of your ISP (“Internet Service Provider”) or your mobile carrier. We use this information to analyze overall trends to help improve the site. We do not share with third parties, the linkage between your IP address and your information on, unless required by law to do so.
4. How We Use Your Information
HappiDen uses your information to offer and provide you with products and services and to support our core business functions. These include order or service fulfillment, internal business processes, marketing, authentication, fraud prevention and other correlated functions. Some examples include:
• To fulfill your requests for products and services and communicate with you about those requests;
• To register and service your account;
• To provide customer service and to alert you to product information, including recalls;
• To help us improve and customize our service offerings, websites and marketing;
• To send you information about our products, services and promotions; and
• To protect the security or integrity of our and our business.
To accomplish these purposes, we may combine personal and non-personal information we collect online with offline information, including information from third parties. We may transfer or disclose your information with our affiliated companies for these purposes.
5. Ways We Share Your Information Outside HappiDen
We do not sell or rent your personal information to third parties. We only disclose your personal information with your prior consent or under the following limited circumstances:
A. Service Providers
We may disclose or otherwise make information about you available to service providers that help with our business operations. Examples are shipping vendors, billing and refund vendors, payment card processors and companies that help us improve our product and service offerings and our websites. Your information may be stored and processed by our service providers in the United States or other locations where the service providers maintain facilities. We require our service providers to keep your information secure. In addition, our service providers may not use or disclose personal information for any purpose other than providing the services on our behalf.
B. Legal Requirements and Protection of Our Company and Others
We may need to disclose your information and/or information about your activities as a user of when required by subpoena or other legal process, or if we have a good faith belief that disclosure is necessary to:
• Investigate, prevent or take action regarding suspected or actual illegal activities or to assist government enforcement agencies;
• Enforce this Privacy Policy, investigate and defend ourselves against any third-party claims or allegations, or protect the security or integrity of our site; and/or
• Exercise or protect the rights, property or personal safety of HappiDen., our users, employees, agents or others.
C. Business Transfers
We may also disclose your information to a third party as part of reorganization or a sale of the assets of HappiDen, or its subsidiaries or divisions. Any third party to which HappiDen transfers or sells assets will have the right to continue to use the personal and other information that you provide to us.
6. Your Information Confidentiality Choices
Accessing and Updating Your Information
HappiDen takes reasonable steps to keep your personal information accurate and complete. You can access or update your personal information, including contact or account information, in the following ways:
• If you have created an account on, sign into your account. Once you do, you will be able to enter and update your own contact information and payment information, as well as contact information for recipients you have designated.
7. Other Websites may contain links to other sites on the Internet that are owned and operated by third parties. This Privacy Policy does not cover the information practices of those websites linked to our site. We encourage you to be aware when you leave our site and to read the privacy statements of each website that may collect your personal information.
8. Information Security
We implement administrative, technical and physical safeguards to protect the content you post on our servers. However, since the Internet is not a completely secure environment, we cannot ensure or warrant the security of any information you transmit to us. There are no guarantees that information cannot or will not be accessed, disclosed, altered or destroyed by breach of any of our administrative, technical or physical controls. It is your responsibility to protect the security of your sign-in information (your username and password).
All credit card transactions on this site are processed through PayPal, a third-party service, and so we never have direct access to your credit card information unless you directly provide this information by form or telephone.
We constantly strive to comply with industry standards that require safeguards for handling and securing customer information.
9. Changes to This Privacy Policy and Consent
Your use of the site signifies your acceptance of this Privacy Policy. We reserve the right to modify, add, or remove portions of this policy at our discretion at any time. Please check back frequently to be informed of any changes.